About Us

Groovy founders Mitkaran Singh Ghai and Rajneesh Sharma

Do Bhai, Dono Tabahi!

The story of Groovy didn't start with a fancy marketing plan. It actually started with two brothers, Mitkaran Singh Ghai and Rajneesh Sharma, who were just plain tired of what they saw in the drink aisle. Everywhere they looked, loud labels were making huge promises, but the actual flavors were... well, pretty quiet.

They realized that somewhere along the way, the purity of juices started feeling like a luxury instead of something everyone should have. Since they both love the simple, raw energy of nature, they decided to do something about it! They wanted to build a brand that wasn't just about selling juice, but about bottling a real experience — something honest, impactful, and totally pure. Today, Groovy is a big part of the scene in India, because we believe whether you're in a busy city or a small town, you deserve a drink that's bright, honest, and full of life!

No Drama, Just Fruit

Our promise is pretty straightforward:

Built for the Way You Live

Life doesn't have a pause button, right? And your freshness shouldn't either! We picked our signature pouch because your life is always on the go. Whether you're heading to work, brainstorming late at night, or chasing a brand-new dream, Groovy tags along. It's easy to carry, easy to sip, and it's the real deal — a drink that respects where it came from but fits perfectly into wherever you're headed next.

The Vision: From the Farm to Your Front Door

We're dreaming of a future where the path from the tree to your table is a straight line. No unnecessary drama — just genuine taste, fair prices, and freshness that feels easy for every home in India.

The Mission: Keeping it Local

By setting up shop close to the farms, we make "local" our secret weapon! This means less waste, better value, and more love for the farmers and communities that make our flavors happen. When our farmers do well, everything gets better — families thrive and the good vibes travel even further.

The Groovy Way

Consumers First

Your energy is what keeps us going with every pouch we make.

Innovation with Purpose

We don't just follow trends; we make the stuff that actually matters.

Opportunity Everywhere

We're bringing our premium product to the heart of every town, not just the big cities.

Happy Planet

We use thoughtful packaging and keep our footprint light for a fresher future.

Groovy In The Wild

The press, the awards, and the impact we’re proud of.

Award

India's Best Design Award

Awarded India's Best Design Award (Branding & Packaging) by IBDA and featured on Packaging of the World in our very first year — for Groovy's vibrant, artistic packaging.

Innovation

Anti-Choke Cap at AAHAR 2026

Our innovative anti-choke cap was featured by IndiFoodBev during AAHAR 2026, highlighting our commitment to smarter, safer beverage packaging.

In the Press

YourStory & Business Insider

Featured by YourStory and Business Insider for our remarkable success and growing impact in the market.

Impact

Farm to Pouch

By pulping the fruit right at the source, we give local farmers a vital lifeline — buying not only premium fruit but also over-ripened or slightly bruised produce that would otherwise go to waste. It creates a real extra income stream and directly supports rural livelihoods.

Bang on taste. Every sip slaps.

Goodness is what we’re built on. Freshness, fun, and flavor come right after. This is Groovy — Premium Quality, On the Go.

Sip loud. Live fresh. Stay Groovy.