We Are Groovy — Freshness, Bottled from Nature

The journey of Groovy began with a simple dream shared by two brothers — to create an honest, impactful brand that reflects their uncompromising approach to purity. What started as a kitchen experiment during the pandemic has grown into one of India’s most vibrant and trusted natural juice brands. At Groovy, our goal has always been clear: to bring real, affordable, and preservative-free fruit juices to every corner of India.Driven by a love for nature and a belief in authenticity, we set out to challenge the notion that freshness is a luxury. We believe that everyone deserves access to the pure taste of fruits — just as nature intended. Every pouch of Groovy is crafted to unleash freshness from the very first drop, delivering an intense hit of purity that makes you go Groovy!

Meet The

Groove Behind Groovy

Nature lovers on a mission to deliver the goodness of fruits.


Our Mission

To source fresh fruits directly from Indian farmers, produce authentic juices with no added colours or preservatives, and drive sustainability and rural prosperity across the nation.

We are committed to fair sourcing practices, empowering farmer communities, and ensuring that every bottle and pouch of Groovy carries a story of integrity, freshness, and Indian pride.

Our Vision

By 2029, we aim to establish India’s first 100% farm-to-pouch juice ecosystem — a circular, sustainable network that ensures natural and nutritious beverages are accessible and affordable to every Indian household. We envision a future where healthy choices are simple, transparent, and within everyone’s reach.

What Makes Us Groovy

Groovy is more than just juice — it’s a celebration of life, colour, and freshness. From the burst of aroma when you open a pouch to the vibrant flavours that remind you of your childhood, Groovy captures the joy of nature in its purest form.

Every sip is a reminder of our promise: no shortcuts, no preservatives, just pure fruit goodness.

Because when nature flows freely, life feels a little lighter, a little happier — and a lot more Groovy.

No Added Color

No Preservatives

No GMO

At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.

Intentional design

We create with intention. Our products solve real problems with clean design and honest materials.

Quality first

We obsess over the details and strive to deliver the best products at the best prices, every time.

Customer care

We're always on your side: keeping our loyal customers happy is our top priority and number one goal.